Shopping Experience (Physical or Online)

Last week, we patronise the newly opened Fossil store at Somerset 313, one of Fossil Concept Stores in Singapore. We observed that the store adopted a freeform/boutique layout. This kind of design will provide the store flexibility in their display. However limited space area has given Fossil some constraint in displaying as well. Thus, shopping in their physical store may not be great if consumers were to visit the store during peak/sales period or even weekend shopping.


















The store is immersed in soft warm lighting, together with the wooden shelves and display gives off nostalgic feel that can brings back fond memories of customers. Surrounded within this environment, this will also entice customers to buy more. Sales associates are friendly and and well-trained in providing good customer service. However, not all sales associates are well-versed in product knowledge, except for senior and manager. But 'traditional' signages like 'New Arrivals' is not present in this shop. But we realised Fossil has showcases to feature 'New Arrivals' which is unique but again, no signages or indication to let shoppers know.





















In conclusion, we felt that its a pretty comfortable shopping experience where we can find the something for ourselves as well as a perfect gift for someone.

Apart from patronising the boutique, we visited www.fossilsingapore.com.sg, their online store. As Fossil is targeting at consumers from different places, therefore they had both local and global websites. Their online store is simple to navigate. Sufficient pictures were used to illustrate their products, however details like dimension of bag or watches were not provided. It is highly commendable that Fossil provides free delivery for purchases above $99.